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Marketing in Brief: Bobbi Brown

Executive Summary

Bobbi Brown: Bobbi Brown Essentials Thickening mascara contains "20% more pigment than traditional mascara" for "thicker, fuller" lashes, the company said. The mascara is also formulated with rice starch to keep lashes "healthy and full," and panthenol to condition and add body, the Estee Lauder division said. The "long-wearing" formula "applies smoothly without clumping or brittleness" while "resisting flaking or smudging," Bobbi Brown noted. Available in March, the mascara will sell for $16...
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