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Marketing in Brief: Bobbi Brown Essentials

This article was originally published in The Rose Sheet

Executive Summary

Bobbi Brown Essentials: "Three-in-one" SPF 15 face lotion "protects, moisturizes and primes" the skin for "perfect makeup application," Bobbi Brown Professional Cosmetics said. The lightweight facial lotion employs a barrier repair system to minimize transepidermal water loss and improve water retention for "up to 24 hours," the Estee Lauder division said. Vitamins E and C and licorice protect against free radicals. On-counter March 1, a 2 oz. pump bottle will retail for $38...

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