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Marketing in Brief: Christian Dior

Executive Summary

Christian Dior: Entering hair care market in 1997 with Christian Dior Hair Mascara. The product, slated to launch by June, will be available in a selection of "innovative colors," Christian Dior said. Other 1997 product introductions include a men's scent in August, a "new and improved version" of Dior Svelte, Dior Svelte Perfect and a "limited edition" collection of "audacious" nail shades, the company said...
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