Marketing in Brief: Mary Kay Cosmetics
This article was originally published in The Rose Sheet
Executive Summary
Mary Kay Cosmetics: Introducing "improved" Mary Kay Conditioning mascara, reformulated with chamomile and sphingolipids, which "resist flaking, clumping, caking and smudging." The .45 oz. mascara will sell for $7.50. Firm also extends permanent color collection with new eye and cheek colors to replace discontinued shades. New Perfect Eye Colors include Seashell, a toasted almond shade; Clove, a reddish amber; and Goldenrod, a "shimmery" gold. Five new cheek colors include Camel, a burnished almond, and Maple Walnut, a rusty brown. The new mascara and colors will be available this spring...