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Marketing in Brief: Ralph Lauren Polo Sport

Executive Summary

Ralph Lauren Polo Sport: Shave Fitness Skin Protecting foam contains stearic ester dimethicone to "aid in razor glide," and the soothing agents matricaria extract and bisabolol, Cosmair said. The shaving foam is packaged in a white canister with a diffuser-like nozzle. The packaging features the red, white and blue Polo Sport logo. Available in February, a 5.3 oz. Shave Fitness will retail for $12.50...
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