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Marketing in Brief: Estee Lauder

Executive Summary

Estee Lauder: Nutritious Bio-Protein Moisture Complex is formulated with a milk peptide complex and milk-derived whey proteins to "visibly smooth fine lines" and "create firmer, more flexible skin," Estee Lauder said. Milk lipids and ceramides "enrich and fortify the stratum corneum," the company added. The formula also contains calcium, magnesium, zinc and phosphorus to "maintain natural enzyme activity" and vitamins B5, D3, A, C and E. On-counter in January, the 1.7 oz. "liquidcreme" will retail for $45...
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