LVMH revenue
This article was originally published in The Rose Sheet
Executive Summary
Fragrance and cosmetics sales grew 16% to approximately $434.9 mil. (499 mil. euro) in the third quarter and jumped 20% to $1.22 bil. (1.4 bil. euro) through nine months, the company announces Oct. 12. Sales were boosted by the continued growth of Christian Dior's j'adore women's fragrance and Guerlain's Mahora. Givenchy's Hot Couture and Flower by Kenzo had "very promising launches," LVMH adds. Consolidated sales were up 35% to roughly $2.94 bil. ([Euro]2.86 bil.) and earnings leaped 38% to $6.88 bil. ([Euro]7.89 bil.)
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says