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Gillette razors

Executive Summary

Two TV ad campaigns will support introduction of Gillette Mach3Turbo and Crystal Clear Venus. Ads for Turbo, launching in late April, will feature a man shaving while floating inside a zero gravity space shuttle. The 30- and 15-second spots, designed by BBDO (New York City), will air during primetime programming. Print ads will run in GQ, Maxim and Newsweek. Three new 25-second Venus TV spots, breaking now, build "Reveal the Goddess in You" theme to promote Crystal Clear Venus razor and Satin Care shave gels during programs such as "Alias" and "Gilmore Girls." Venus print ads will break in June books including Marie Clare, InStyle and Essence. Gillette unveiled Turbo, the "next generation of Mach3," in November (1"The Rose Sheet" Nov. 5, 2001, p. 4). Crystal Clear Venus extends Venus women's razor (2"The Rose Sheet" Dec. 10, 2001, Marketing In Brief)...
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