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Marketing In Brief

Executive Summary

Lancôme: Miracle Radiant Body Mist and Shimmering Body Lotion bowing now to further capitalize on success of women's fragrance, firm says. Body mist (3.4 oz. for $38) is "lighter version" of Miracle scent and contains vitamins B5, E to treat and moisturize skin, firm claims. Shimmering Body Lotion costs $35 for 6.7 oz. Miracle fragrance bowed in early 2001 with body lotion and shower gel and since has been expanded with solid fragrance, body crème and color cosmetics (1"The Rose Sheet" Dec. 4, 2000, p. 5 and 2"The Rose Sheet" Sept. 3, 2001, p. 9). Scent broke top five women's fragrances in prestige department stores last year...
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