Banc of America Consumer Conference In Brief
This article was originally published in The Rose Sheet
Executive Summary
Alberto-Culver: Professional line created in house for distribution by Beauty Systems Group is attractive strategic opportunity, President and CEO Howard Bernick suggests at Banc of America Securities Conference in New York April 8-10. The salon-only product network is "under-exploited" as "incubator" for new Alberto brands in the professional field, according to Bernick, who predicted division's pre-tax earnings will increase 8% in 2002 compared to 7% last year. Alberto previously announced goal of 10% earnings growth and $1 bil. in sales for BSG in the next 3-5 years from its current $550 mil. in revenues. Company forecasts overall double-digit sales and earnings gains for second quarter ended March 31...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says