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Marketing In Brief

Executive Summary

Annick Goutal: Quel Amour!, the first permanent fragrance developed by the late perfumer's daughter, Camille, will be launched by Chanel in 250 specialty store doors nationwide in August. Women's fragrance, based on scent of peonies "enhanced" by wild roses and geranimum rosa, contains notes of red currants, pomegranates, cherries and wine peaches. A 3.4 oz. pink edp bottle topped with butterfly-shaped stopper will cost $160, while 1.7 oz. edp will retail for $90. Eau de toilette versions (1.7 oz. and 3.3 oz.), will retail for $65 and $95, respectively...
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