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Marketing In Brief

Executive Summary

Almay: Lip Vitality Smoothing Lipcolor with Kinetin will be supported with TV, print ads breaking in August books with tagline, "Treat your lips as good as you treat your skin," Revlon says. Bowing in July, formula helps diminish fine lines and makes lips appear "instantly fuller and plumper," firm claims. Available in 20 shades, lipcolor will retail for $8.75. Almay's Kinetin Skincare Advanced Anti-Aging Series collection expanding with Firming & Pore Refining Serum and Firming & Brightening Eye Cream, both said to improve skin tone and firmness. Products will retail for $18 each in mass outlets and drugstores in July. Kinetin range launched last year (1"The Rose Sheet" March 19, 2001, p. 7)...
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