St. Ives Daily Cleansing Cloths Launching With TV, Print Ads
This article was originally published in The Rose Sheet
Executive Summary
Alberto-Culver will promote the exfoliating benefits of its new St. Ives cleansing cloths as a point of difference with other facial cloths in the market, according to VP-Skin Care Jim Gonedes
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Alberto-Culver
Beauty care manufacturer obtains three-year, $300 mil. revolving credit facility with Bank of America (administrative agent), Bank One, LaSalle Bank and Citibank, firm announces Sept. 10. Credit facility will be used for general corporate purposes, including possible acquisitions, although firm notes it has "no plans" to draw on facility in near future. Melrose Park, Ill. company recently noted its interest in acquisitions, citing one possibility worth more than $100 mil. (1"The Rose Sheet" April 29, 2002, p. 4). New credit arrangement replaces five-year, $250 mil. facility that expired Sept. 10...
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