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NACDS In Brief

Executive Summary

Blistex: Clear Advance lip protectant/sunscreen, targeted to men ages 18-45, contains SPF 30 and Clear Microshield, an ingredient that provides long-lasting effects, Brooke, Ill. firm says during National Association of Chain Drug Store Marketplace Conference June 15-18. Shipping in July, the balm will retail for $1.59-$1.99. Launch will be backed with print and TV ads breaking in November, according to Blistex. Stridex also will receive ad support with TV, print ad campaign slated to break in July for youth-targeted Day & Night acne fighting regimen, which debuted in March...
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NACDS In Brief
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