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Marketing In Brief

Executive Summary

Physique repackaging: Unisex hair care line will be repackaged in July to increase consumer understanding of the brand, Procter & Gamble says. While bottles will remain silver, products will have color accents that link them with a styling series: Volumizing (green), Straight (blue), Curl (purple) and the special cleanser/styling group (all silver). New products Volume Boosting Gel and Keep It Straight Gel will debut under Volumizing and Straight series, respectively, and will be priced comparably with other offerings. P&G also is in the process of repositioning its Pert and Renewal 5x brands (1"The Rose Sheet" May 27, 2002, p. 4)...
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