Rose Sheet is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Marketing In Brief

Executive Summary

Elizabeth Arden: Aromatherapy version of Elizabeth Arden Sunflowers fragrance will debut soon in widescale mass market distribution, according to firm. Line, which marks firm's first translation of prestige scent into mass market version, has been sold exclusively in Walgreens for about two years. Eighteen-SKU range includes body mist, body lotion and bath/shower gel in three scent ranges costing $2.95-$6.95 for sets. Strong sales in the mass- and mid-tier segments drove firm's business up 14% to $140.3 mil. in Q1 (1"The Rose Sheet" June 10, 2002, p. 9)...
Advertisement

Related Content

Elizabeth Arden Sales Jump 14% In Q1 On Strength Of Mass, Mid-Tier
Elizabeth Arden Sales Jump 14% In Q1 On Strength Of Mass, Mid-Tier
Advertisement
UsernamePublicRestriction

Register

RS010432

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel