Freedom Marketing Group Establishes Beauty Presence With Demeter Buy
This article was originally published in The Rose Sheet
Executive Summary
Freedom Marketing Group is aiming to expand distribution of Demeter Fragrance Library's 150-plus fragrances after acquiring an 80% stake in the company, CEO Mark Cranes said
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Demeter Fragrance House Planned Via Future Licensing Agreements
Freedom Marketing Group is exploring licensing opportunities to develop new fragrance brands to be marketed under the house of Demeter, CEO Mark Crames said
Demeter Fragrance House Planned Via Future Licensing Agreements
Freedom Marketing Group is exploring licensing opportunities to develop new fragrance brands to be marketed under the house of Demeter, CEO Mark Crames said
Marketing In Brief
Drakkar Noir TV: L'Oréal USA launches first TV spot for Drakkar Noir men's fragrance in more than a decade, company announces. Ad, which broke Feb. 20 on the Speed channel, features NASCAR racer Dale Earnhardt Jr. with his car and carries tagline, "Feel the power," firm says. TV ad also will be seen in regional markets through department store ad buys, according to L'Oréal. TV ad campaign follows $10 mil. marketing campaign featuring Earnhardt, which began last year to promote the 19-year-old fragrance (1"The Rose Sheet" Jan. 21, 2002, p. 3)...