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Marketing In Brief

Executive Summary

MAC: Sheertone Blush, debuting in August, is "sheer-on micro-refined powder in a compact," Estee Lauder division says. Available in seven shades including Pink Swoon, Coygirl, Peaches and Gingerly, blush will cost $16 each. Lustre Lipstick, which launched in June, offers 14 "demi-sheer" shades that offer "wet-look shine." Shades include Plumful, Lovelorn and Syrup, which retail for $14 apiece. Bloomin' Lashes and Sleek Chic color collections also are rolling out in July and August, respectively...
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