P&G Crest Whitestrips “Original Whiteness” Claim Unsubstantiated – NAD
This article was originally published in The Rose Sheet
Executive Summary
Procter & Gamble's advertising claim that Crest Whitestrips "restores teeth to their original whiteness" is unsubstantiated, the National Advertising Division of the Council of Better Business Bureaus says in an upcoming NAD Case Reports
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