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Marketing In Brief

Executive Summary

YSL Beaute: Ligne Intense Mascara Longueur Intense contains nylon micro-fibers that spread on the surface of lashes to lengthen them, Yves Saint Laurent claims. Mascara, infused with pro-vitamin B5 and complex of bio-active sugars "preserve elasticity and flexibility" while fixing film maintains color, company says. Available in Velvet Black, Golden Khaki, Denim Blue and Shimmering Violet, mascara will cost $22.50. Ligne Intense Ombres Vibration Duo palette ($36) features 24 shades paired according to matte, satin and/or iridescent qualities. New additions will debut in November. Ligne Intense makeup bowed in October (1"The Rose Sheet" Sept. 24, 2001, Marketing In Brief)...
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