Gillette names media planner
This article was originally published in The Rose Sheet
Executive Summary
MindShare Worldwide, a WPP company, is named Gillette's agency of record for all media planning and buying worldwide, effective Jan. 1, company says. OMD and Universal McCann currently handle Gillette's media panning and buying throughout the world. Gillette's advertising creative activities will not be affected by the MindShare selection...