Boucheron integration
This article was originally published in The Rose Sheet
Executive Summary
Gucci plans to integrate Boucheron fragrance operations with YSL Beauté to "establish greater efficiencies at the two businesses," company announces Oct. 21. Move follows integration of manufacturing and logistics in France and merger of distribution operations in U.S., company notes. Integration will be completed by early 2003, when YSL Beauté will manage all of Boucheron's marketing and distribution, company adds. Related employees will transfer to YSL Beauté, Gucci adds...