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Medtech Denorex “Deep Down Dandruff Relief” Ads Debuting In November

This article was originally published in The Rose Sheet

Executive Summary

Medtech Products will launch a multi-million dollar ad campaign in November to reacquaint dandruff sufferers with Denorex medicated shampoos and conditioners

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Whitehall-Robins: Selling 10 "niche" healthcare brands to H&BA marketer Medtech, the American Home Products consumer healthcare subsidiary announced Sept. 10. The brands being sold are Zincon medicated shampoo, Compound W wart remover, Oxipor psoriasis treatment, Arthritis Pain Formula, Momentum muscle pain medication, Freezone corn and callus remover, Outgro toenail medication, Heet liniment, Dermoplast antiseptic spray and Sleepeze sleep aid. The brands represent about $25 mil. in gross sales for Whitehall-Robbins. The purchase, which fits in with Medtech's current H&BA offerings (Nudit hair remover) will double the firm's size...

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