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Herbal Clear Naturally Deodorant Aims To Fill Value Niche At Mass

Executive Summary

Herbal Care Systems is looking to fill a gap in the mass market with the launch of Herbal Clear Naturally, a value-priced natural deodorant line, CEO Jim Plaza said. Rolling out now to traditional chain retailers, Herbal Clear Naturally offers consumers an economical choice in the deodorant category, according to the Santa Barbara, Calif. firm
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