Lauder Launching Beyond Paradise Scent With Cinema, Radio, Mall Ads
This article was originally published in The Rose Sheet
Executive Summary
Estee Lauder's "high sensuality, fantasy" fragrance entry Beyond Paradise will be supported with a marketing campaign expected to reach more than 100 mil. women, VP-Marketing North America Daniel Annese said
You may also be interested in...
Lacoste Touch Of Pink Fragrance Supported By Cinema, Print Ads
The debut of Lacoste Touch of Pink women's fragrance will be supported by a multimedia advertising campaign that will launch in August and continues through the end of the year, according to Clarins. The company is the U.S. distributor of Lacoste fragrances for Procter & Gamble, which owns the license
Lacoste Touch Of Pink Fragrance Supported By Cinema, Print Ads
The debut of Lacoste Touch of Pink women's fragrance will be supported by a multimedia advertising campaign that will launch in August and continues through the end of the year, according to Clarins. The company is the U.S. distributor of Lacoste fragrances for Procter & Gamble, which owns the license
TV Ads Are Not Paying Off For Established Products – Deutsche Bank Report
Consumer packaged goods manufacturers should broaden their marketing plans to include innovative approaches because TV advertising offers a weak return on investment for mature brands, according to a report by Deutsche Bank analyst Andrew Shore