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Marketing In Brief

Executive Summary

AAD sun safety awareness: The American Academy of Dermatology, United States Soccer Foundation and EPA are launching "Make Sun Safety Your Goal" campaign to raise public awareness of skin cancer prevention, AAD announces April 29. Sun safety materials, including autographed photos of players with sun safety tips, will be distributed at soccer games across the country. Program will launch June 14 in Denver at a Colorado Rapids soccer game. AAD also is recognizing ninth annual "Melanoma Monday" May 5 in New York City's Bryant Park by offering free skin cancer screening. Arizona Diamondbacks baseball team also will undergo cancer screening...
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