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Marketing In Brief

Executive Summary

Hilfiger scents: Tommy Hilfiger is introducing two new scents for men and women in September, Estee Lauder division says. Tommy Jeans for men is invigorating fresh citrus scent, while Tommy Girl Jeans is "wind-swept fresh floral fragrance, according to firm. Men's scent is housed in glass bottle with blue base, cap and spray, while Tommy Girl jeans features a red hue, firm explains. Tommy Jeans cologne spray will retail at $36 and $48 for 1.7 oz. and 3.4 oz., respectively. Ancillary items include aftershave ($34) and body wash ($16). Tommy Girl Jeans collection comprises 1.7 oz. and 3.4 oz. cologne sprays for $38 and $49, respectively, body lotion ($24) and shower gel ($20)...
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