Rose Sheet is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Ascendia Brands grows

Executive Summary

Company will acquire Calgon and the healing garden brands and related assets from Coty for $125 mil., it announces Jan. 18. The brands - which rank No. 1 and No. 2, respectively, in the specialty bath sector - are expected to "almost double" Ascendia's annual revenue to approximately $200 mil. and be accretive to 2008 fiscal year earnings. Additional "earn-out" provisions in the agreement could require Ascendia to pay Coty up to $15 mil. in cash and to issue up to $5 mil. in subordinated debt in July 2009, firm adds. Expected to close before March 1, the purchase "will enable us to build on our strategy of expanding our premium value brand offerings and will solidify our position as a leader in the bath and specialty bath categories," Ascendia CEO and Chairman Joseph A. Falsetti says. "We expect this acquisition will create attractive strategic and financial synergies as we continue to grow our business." Ascendia markets the Lander and Mr. Bubble brands...
Advertisement

Related Content

People In Brief
Advertisement
UsernamePublicRestriction

Register

RS014473

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel