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Marketing In Brief

Executive Summary

Mary Kay: Direct seller aims to help women "look more vibrant, youthful and relaxed" this summer with a handful of new eye products to improve eyes' color and definition and eliminate dark circles. Time Wise Targeted-Action Eye Revitalizer serum ($35) addresses dark circles and under-eye puffiness and administers a "cooling sensation" when applied. The firm also has made improvements to its MK Signature eyeliner by putting it in a "smaller, more portable" retractable-pencil package and making the formula creamier, longer-wearing and waterproof; it retails for $10 in eight shades. The MK Signature Brow Definer Pencil is available in three new shades - brunette, soft black and soft auburn - as well as blonde and classic blonde...
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