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NPD Group now watching China

Executive Summary

Market research firm will begin tracking prestige beauty sales in China, the company announces. NPD will monitor fragrance, makeup and skin care and deliver quarterly reports on sales volume and market share based on business at 32 stores in the country. By next year, NPD will expand its data collection to more than 50 department stores in 10 cities. Subscribers to the service will receive quarterly reports with monthly data from January 2007 forward broken down by category, attribute (such as whitening), product and brand. NPD has opened an office in Beijing and named Edward Wang manager of its beauty business in the country. "Business opportunities in China are exploding, particularly in the luxury goods market, and NPD is pleased to be able to offer the information that our clients need to make fact-based business decisions and capitalize on the growth trend," Soizick Porte, director of business development, states...
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