Today’s Beauty Market: From Sampling Campaigns To Surgery Complements
This article was originally published in The Rose Sheet
Executive Summary
Success in today's beauty market may come easier to firms that embrace innovative sampling, address problems above and below the neck, take up a new attitude about sun care and launch personal-care products that complement surgical procedures, according to industry veteran Alisa Marie Beyer
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Plastic surgery popularity gains
Surgical and non-surgical activity rose 27% in 2007, American Academy of Facial Plastic and Reconstructive Surgery reports. AAFPRS members say men are increasingly willing to go under the knife, with 30% of the increase attributed to men and 26% to women. However, women still make up 81% of all surgical procedures and 82% of non-surgical procedures performed. Interest in plastic surgery also crosses ethnic lines: African-American cosmetic surgical patients grew by 40% over the past eight years, compared with a 19% increase among Hispanics, a 7% jump among Caucasians, and an 8% decrease among Asian-American patients. According to The Benchmarking Company, heightened interest in plastic surgery has opened up the market for topical skin-care products that complement aesthetic procedures (1"The Rose Sheet" July 30, 2007, p. 5). In particular, rise of non-invasive surgical options, like Botox or hyaluronic acid injections, bodes well for results-driven personal-care products, according to Datamonitor (2"The Rose Sheet" Feb. 25, 2008, p. 4)...
Plastic surgery popularity gains
Surgical and non-surgical activity rose 27% in 2007, American Academy of Facial Plastic and Reconstructive Surgery reports. AAFPRS members say men are increasingly willing to go under the knife, with 30% of the increase attributed to men and 26% to women. However, women still make up 81% of all surgical procedures and 82% of non-surgical procedures performed. Interest in plastic surgery also crosses ethnic lines: African-American cosmetic surgical patients grew by 40% over the past eight years, compared with a 19% increase among Hispanics, a 7% jump among Caucasians, and an 8% decrease among Asian-American patients. According to The Benchmarking Company, heightened interest in plastic surgery has opened up the market for topical skin-care products that complement aesthetic procedures (1"The Rose Sheet" July 30, 2007, p. 5). In particular, rise of non-invasive surgical options, like Botox or hyaluronic acid injections, bodes well for results-driven personal-care products, according to Datamonitor (2"The Rose Sheet" Feb. 25, 2008, p. 4)...
Reliant Launches Cosmeceutical Line To Complement Fraxel Laser Treatment
Reliant Technologies is introducing a home-use cosmeceutical skin-care line to complement its Fraxel skin rejuvenation laser treatment, the firm announced Sept. 8 at the Medical Spa and Resort Expo and Conference in New York