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L’Oréal USA creates salon distribution arm

Executive Summary

L'Oréal USA acts upon its plan to establish a separate business for distribution of its professional products with creation of SalonCentric. The move consolidates Maly's and Beauty Alliance, purchased in 2007, with Columbia Beauty Supply, a 2008 acquisition for the firm. "SalonCentric is based on a foundation of bringing new proximity and value to hairdressers and better service to salon customers along with the benefits of vertical integration," says David Craggs, president of L'Oréal USA's professional product division. The new operation will be led by Paul Sharnsky, former senior VP & general manager for L'Oréal's professional products division. In a same-day release, Pat Parenty's promotion to brand president, L'Oréal USA Professional Products, is announced. Firm also names Karen Fuss-Zipp VP and general manager, Redken and PureOlogy, while Shae Kalyani is made VP, marketing for those brands
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