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Marketing In Brief

Executive Summary

Pevonia Botanica looking out for teens: Spa care provider introduces new SpaTeen home-use products, targeting particularly the "85% of teens suffering from acne." Line combines advanced ingredient delivery systems with botanicals and organic phyto-extracts, Pevonia says. SpaTeen Blemished Skin collection consists of cleanser, toner, moisturizer, Blemish B-gone and a skin mask. Products are formulated with 2.5% benzoyl peroxide and 2% salicylic acid to clear blemishes and help prevent clogged pores, as well as soothing sulfur. Delivery via micro particles allows for a controlled, 12-hour release "that evenly disperses ingredients for maximum effectiveness with less irritation," according to the company. SpaTeen for All Skin Types comprises a cleanser, toner and moisturizer that incorporate hyaluronic acid, lactic acid to regulate pH levels and brighten skin, and kava, "a member of the black pepper family that has antibacterial and anti-inflammatory benefits." SpaTeen is available at luxury spas worldwide where Pevonia also offers three professional treatments designed specifically to address teens' "biggest skin concerns.
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