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Marketing In Brief

Executive Summary

Ole Henriksen: Natural brand from Los Angeles spa owner introduces "dynamic duo" African Red Tea Exotic Body Scrub and African Red Tea Body Mask, both $65 at Sephora.com and select spas and boutiques. "African red tea is an ancient, powerful ingredient that has been used for the last two thousand years and offers remarkable anti-oxidant and healing properties," the company says. Exotic Body Scrub is formulated with brown sugar, which "gently abrades dry lackluster skin while moisturizing"; linseed oil, "high in gamma linolenic acid, an essential fatty acid"; and grapefruit, orange and tangerine extracts. Firming Body Mask delivers maximum anti-aging benefits, detoxifying from the inside out, with yogurt, bentonite and kaolin clay, algae and rosehips, according to Ole. Both products contain honey for its antimicrobial and moisturizing properties
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