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Marketing In Brief

Executive Summary

SoCal Cleanse: Los Angeles, Calif. company offers a line of eco-luxury products "that centers exclusively around detoxing the entire body" and features organic formulas certified by the U.S. Department of Agriculture, according to the February launch release. Items include Organic Detox Salt Scrub - "a unique blend of salts, botanicals, herbs, seaweeds and luxurious plant oils" that exfoliates dry skin, gently removing toxins, preventing the formation of free radicals and improving circulation, the company says. Also helpful in reducing cellulite and treating skin conditions such as acne, eczema and psoriasis, the salt scrub is available in mint, citrus and lavender blends for $85. Organic Charcoal Detox Body Wash is formulated with certified organic oils and pure activated charcoal from coconut shells to naturally deodorize while "drawing out toxic impurities and pollution," SoCal says. Unscented and Peppermint varieties are available for $38 apiece. Organic Charcoal Detox Soap comes in a box that can be planted "and wildflowers will grow." Brand also encompasses protein powder blends and teas, such as its Organic Detox Tea ($30), for internal cleansing. Product labels are made from discarded quarry rocks instead of trees, the firm notes
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