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Marketing In Brief

Executive Summary

Avon: Firm's newest addition to the Christian Lacroix line,Absynthe, "represents a foray into edgier territory" for the brand, the direct-seller says in a recent release. Absynthe evokes a sense of danger and intrigue, as well as the chartreuse color of the absinthe liquor in an "oriental green" fragrance. Scent boasts top notes of absinthe extract, golden freesia and green anise and warms to mid notes of orchid, saffron and narcissus nectar. The drydown consists of antique wood, ebony musk, myrrh and amber. Juice is housed in a bottle sporting the bullfighter's cape motif used for Christian Lacroix Rouge and Noir scents. Absynthe will be available in April for $32. Men's scent Noir launched in April 2008 (1"The Rose Sheet" April 7, 2008, p. 2)
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