Going Green Can Have Operational Benefits; Consumer Value Remains Unclear
This article was originally published in The Rose Sheet
Executive Summary
Going green can be its own reward - lowering overhead and increasing production and profit margins - even if the green consumer remains an elusive target
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Ten-year sustainability vision, developed with help of World Wildlife Fund, includes replacing 25% of petroleum-based materials in products with sustainability sourced renewable materials, reducing consumer packaging use by 20% and developing pilot studies to understand how to eliminate landfill/consumer waste, Procter & Gamble says Sept. 27. Those 2020 targets are supplemental to firm's established 2012 goals, which include reducing energy consumption, carbon monoxide, solid waste and water consumption by 20% (1"The Rose Sheet" June 1, 2009). "P&G's commitment to sustainability can have a major influence on transforming the marketplace and we are pleased to have worked with them on their new sustainability vision," WWF CEO Carter Roberts asserts in release. P&G VP-Global Sustainability Len Sauers adds that innovation and key partnerships such as the one with WWF are vital to reaching sustainability goals; he calls on other personal-care firms to establish similar relationships
P&G 2020 sustainability goals
Ten-year sustainability vision, developed with help of World Wildlife Fund, includes replacing 25% of petroleum-based materials in products with sustainability sourced renewable materials, reducing consumer packaging use by 20% and developing pilot studies to understand how to eliminate landfill/consumer waste, Procter & Gamble says Sept. 27. Those 2020 targets are supplemental to firm's established 2012 goals, which include reducing energy consumption, carbon monoxide, solid waste and water consumption by 20% (1"The Rose Sheet" June 1, 2009). "P&G's commitment to sustainability can have a major influence on transforming the marketplace and we are pleased to have worked with them on their new sustainability vision," WWF CEO Carter Roberts asserts in release. P&G VP-Global Sustainability Len Sauers adds that innovation and key partnerships such as the one with WWF are vital to reaching sustainability goals; he calls on other personal-care firms to establish similar relationships
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Procter & Gamble has launched a cost-savings program to reduce formula and packaging materials by 30 percent over the next two years while also enriching products with more efficacious ingredients