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Marketing In Brief

Executive Summary

Farm House Fresh: "Vintage-chic" bath and body care Farm House Fresh debuts this summer at International Esthetics, Cosmetics & Spa Conference June 13-15 in Las Vegas. Collection "brings back a sense of whimsical nostalgia" with its retro-style packaging, brand says. Lineup includes Powder Milk Bath Soak, a milky bath powder enriched with chicory root, sweet almond oil, amino acids and vitamins A and D. Postcards from the Tub gift set includes two milk bath single-use packets plus four "antique-finished" postcards. Honey Heel Glaze moisturizer contains aloe leaf juice, honey and live pineapple and papaya cells to soften and moisturize feet. Products also will be featured at Atlanta Gift Mart show in June and Spa & Resort Expo in September
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