Rose Sheet is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Essence/Cover Girl QUEEN

Executive Summary

Procter & Gamble's Cover Girl QUEEN teams up with Essence magazine online to launch a digital makeup application for African-American women. Makeover Magic provides "a virtual salon and makeup counter experience" wherein users can upload photos of themselves and virtually try on hairstyles as well as Cover Girl and Cover Girl QUEEN makeup. "With Makeover Magic, Essence.com is unveiling the first makeover tool for women of color everywhere. In addition to Essence.com we will be working with partners to include this widget on their site and hopefully will roll out this as a mobile offering by [Q4]. This is the first part of a multi-tiered strategy to becoming the leading online beauty destination for women of color," Essence.com General Manger Lesley Pinckney says
Advertisement

Related Content

Virtual Makeover Sites Like Taaz.com Let Consumers Try Before They Buy
Advertisement
UsernamePublicRestriction

Register

RS016229

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel