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Marketing In Brief

Executive Summary

Dermagenics: Universal Skin Technologies offers safe, simplified skin-care in the form of its physician-formulated Dermagenics Anti-Wrinkle Beauty Moisturizer. Product is devoid of "harmful and irritating chemicals" such as alpha hydroxy and glycolic acids and sensitive to consumers' desire to cut back on spending. A reaction to "the overwhelming varieties of moisturizers, anti-aging moisturizers and serums being sold separately for all imaginable skin types," which have made purchasing skin care "all too confusing, time-consuming and expensive," Dermagenics's "simple, comprehensive moisturizer [is] for all purposes, for all skin types, for all uses, and for day and night use." Product is gentle enough for use around the eyes, but rich enough for the face and neck, according to Dermagenics.biz. Recently introduced mineral-based Foundation and Perfect Finish are free of bismuth oxychloride, parabens and synthetic dyes, as "it would be a mistake to put chemical-laden makeup over a clean face freshly moisturized with a pure product," company says
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