Suave welcomes “shower season”
This article was originally published in The Rose Sheet
Executive Summary
Unilever brand launches Suave Naturals Wild Cherry Blossom Indulgent Body Wash and targets brides-to-be and expectant moms celebrating June showers - as well as women everywhere - with campaign pushing "small indulgences." The new Suave body wash is one such indulgence that can take the place of perfume, "which can feel heavy on skin in the summer," and still impart a "delicious fragrance that makes Bath & Body Works smell way overpriced," company says June 15. Suave is holding a sweepstakes from June 15 through July 27; visitors to ShowerYourselfBeautiful.com can register to win prizes including "ultimate at-home shower for herself and her friends courtesy of Suave Skin." Company has teamed with actress and mom Holly Robinson Peete to promote the new body wash and associated activities. "My children are my No. 1 priority, but I know that taking the time to treat myself gives me the extra boost I need to be the best mom I can be," the celeb says