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Marketing In Brief

Executive Summary

Parlux: Fragrance firm will debut prestige scent Queen by Queen Latifah in department stores this fall, according to a recent release. Scent embodies the notion that beauty comes from within, firm says. Queen Latifah explains: "Beauty really does start on the inside. It's like a state of mind, a state of love if you will. So I see fragrance as just a natural expression of this state of love: scent expresses a woman's confidence and sensuality, it's how she embraces her body, her mind and her strength." The oriental scent opens with a golden tequila accord, Italian bergamot and Mediterranean mandarin and warms to mid-notes of baie rose, jasmine noir, cognac and Moroccan coriander. The base consists of Indonesian patchouli, sandalwood, vanilla, tonka absolute, Egyptian incense and musk. Fragrance comes in a ruby-red, faceted square bottle with a heart on the façade. Collection will consist of EDP spray in 3.4 oz. and 1.7 oz., a body lotion and body butter. Prices range from $35 to $59
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