Pro beauty groups join forces
This article was originally published in The Rose Sheet
Executive Summary
The members and delegates of the Professional Beauty Association and the National Cosmetology Association have agreed to merge, effective Jan. 1, according to Nov. 30 release. NCA will become the fourth membership segment of PBA, joining manufacturers, distributors and salon and spa owners. Merger will combine government relations and lobbying efforts of both associations. Other synergies will yield benefits including "more comprehensive research into the industry's best practices, a wider array of continuing education, advanced trainings, charitable outreach and networking across multiple channels." Steve Sleeper, PBA's executive director, states: "By forming this strategic alliance, all facets of the beauty industry will now be represented by a more unified and efficient trade association capable of maximizing member value and better able to serve the professional beauty industry as a whole.