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Coty/Bottega Veneta

Executive Summary

Fragrance powerhouse signs deal with luxury lifestyle brand to develop and market a new line of fragrances under the Bottega Veneta name. Long respected for its hand-crafted leather goods, Bottega Veneta was purchased by Gucci in 2001 and came under the creative direction of Tomas Maier, who "has evolved a signature concept of luxury based upon outstanding craftsmanship, innovative design, contemporary functionality and the highest-quality materials," according to Dec. 4 release. Coty CEO Bernd Beetz states: "Bottega Veneta remains one of the world's premier designer labels and architects of fashion. ... The dynamic brand is both a natural fit and winning partner for Coty." Firm notes that Bottega Veneta's global presence in specialty and department stores is complemented by a growing number of its own boutiques
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