Fragrance Group Reflects On 2009 Successes, Preps For Challenging 2010
This article was originally published in The Rose Sheet
Executive Summary
Bright spots in an otherwise dismal year for fragrance include industry's efforts in 2009 to introduce scents to children and re-engage occasional fragrance users, according to Fragrance Foundation President Rochelle Bloom
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New York-based trade group announces May 3 a partnership with The Perfumery Club of Moscow. The Perfumery Club will use the trademark FiFi awards for "promotion and development of the fragrance industry in Russia," assemble a board of directors and spearhead programs and events "in line with the core mission of The Fragrance Foundation," according to the release. Fragrance Foundation President Rochelle Bloom suggested in December the organization was looking to open up license agreements with Russia and Brazil to make the Foundation a global organization (1"The Rose Sheet" Dec. 14, 2009).
Fragrance Foundation partners with Russian org
New York-based trade group announces May 3 a partnership with The Perfumery Club of Moscow. The Perfumery Club will use the trademark FiFi awards for "promotion and development of the fragrance industry in Russia," assemble a board of directors and spearhead programs and events "in line with the core mission of The Fragrance Foundation," according to the release. Fragrance Foundation President Rochelle Bloom suggested in December the organization was looking to open up license agreements with Russia and Brazil to make the Foundation a global organization (1"The Rose Sheet" Dec. 14, 2009).
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