Rose Sheet is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Marketing In Brief

Executive Summary

Too Faced: Cosmetics firm introduces Lashlight mascara infused with liquid crystalline particles that bounce light off and around lashes "for brighter eyes and the richest, glossiest ebony-black lashes possible." The mascara "thickens, lengthens and conditions for a smudge-proof, long-wearing finish," according to firm. The wand's base features two built-in optic blue LED bulbs to "illuminate each and every lash." Product's formula features helicone - a polymer that "creates micro-mirrors to separate and split light" - as well as panthenol, red algae, vitamins C and E and essential oils. The mascara retails at Sephora, Ulta and other retailers and boutiques for $25
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS016624

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel