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Marketing In Brief

Executive Summary

GSC Products: Formulated with caffeine and capsaicin derived from hot peppers, Greensations skin sprays "wake up the skin" and scalp without a burning sensation, "increase[ing] topical blood flow while reducing inflammation and repairing skin damage," according to GSC Products LLC. "The caffeine creates super absorption through the epidermis to allow tiny doses of capsaicin to do their thing," says developer Wayne Perry. The Greensations line includes three skin sprays - ThermaSkin, ThermaScalp and ThermaFeet - for approximately $14.99 apiece. Schenectady, N.Y.-based GSC also plans a January launch of ThermaSkin Skin Repair Stick, which "delivers capsaicin directly to wrinkles" along with beeswax, olive oil, grapeseed oil and arnica
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