New Products In Brief
This article was originally published in The Rose Sheet
Executive Summary
MAC: Mineralize foundation is slated to launch Feb. 4 to MAC's permanent collection. The SPF 15 formula features a blend of 77 minerals "bio-fermented into a yeast extract" and firm's Multimineral Complex IV comprising potassium, magnesium, sodium and zinc. The foundation hydrates, reduces appearance of pores and lasts up to eight hours, according to the Estee Lauder Companies' unit. Mineralize comes in 23 shades, priced at $32 apiece. Firm also announces Riveting and Too Fabulous lines, rolling out Feb. 18 and March 4, respectively. Riveting pays homage to "sexy '80s fashion" with lipstick shades such as Metal Maven and Show Orchid and lipglass colors like Rock Out and True Babe, for $14 apiece. Eyeliner, powder blush and nail lacquer round out the line. MAC's Too Fabulous collection includes lip pencil and mineralize blush duo and permanently brings back MAC's Cremesheen Glass, sheer color lip glosses in shades such as Partial to Pink, Just Superb and Over Indulgence ($18 each)
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says