Colgate sells Malaysian hair styling brand
This article was originally published in The Rose Sheet
Executive Summary
Mumbai, India-based Marico has acquired Colgate-Palmolive's Code 10 line of hair creams and gels for an undisclosed sum, Marico says in a release. The Malaysian line is the third-largest hair-styling brand in a market valued at around $45 million. The acquisition provides Marico - a top personal-care firm in India, Bangladesh and the Middle East - a platform into the Southeast Asian marketplace, the firm says. Under terms of the deal, Colgate will continue to distribute the products for a "limited period.