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Colgate sells Malaysian hair styling brand

Executive Summary

Mumbai, India-based Marico has acquired Colgate-Palmolive's Code 10 line of hair creams and gels for an undisclosed sum, Marico says in a release. The Malaysian line is the third-largest hair-styling brand in a market valued at around $45 million. The acquisition provides Marico - a top personal-care firm in India, Bangladesh and the Middle East - a platform into the Southeast Asian marketplace, the firm says. Under terms of the deal, Colgate will continue to distribute the products for a "limited period.
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