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Marketing In Brief

Executive Summary

Sephora.com: Beauty seekers now can access video tutorials, peruse top-10 lists of favorite products from celebrities and brand founders, visit a "lounge" for sharing beauty secrets and participate in discussion forums with launch of BeautyTalk at Sephora.com. BeautyTalk builds on the site's Ratings & Reviews feature, which allows consumers to post feedback on products. Sephora expects insight gained from on-site consumer dialogue will help the specialty retailer meet consumer wants and needs. "BeautyTalk was created in direct response to this and to meet the high demand from our clients for a place where they could engage directly with us and each other," says Julie Bornstein, senior vice president of Sephora Direct, in a Sept. 29 release. "We are thrilled to create this community for them, which is unlike any other beauty forum on the web. It reflects our ongoing commitment to using the newest technologies to continuously evolve our site and make it even more engaging and exciting for our clients.
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